Automotive

Case Study

Forecasting Long-term Vehicle Demand

A major auto components manufacturer

A major auto components manufacturer wanted to improve their long-term vehicle demand forecasting to inform strategic planning decisions. The client also wanted to be able to test future scenarios to evaluate the impact of a variety of potential macroeconomic changes, as well as the impact of different product designs. RSG applied several parameters and algorithms…

Case Study

International Vehicle Choice Segmentation for New Market Entry

A major auto components manufacturer

A major auto components manufacturer wanted to introduce a successful product from one geographic market into another where it was a relative unknown. They wanted to understand what drove the market, how consumers made trade-off between different vehicles, and how best to reach their desired customer. RSG conducted qualitative and quantitative research in six different…

Case Study

Customer Value Beyond Vehicle Design

A leading auto manufacturer

The auto industry has historically focused on delivering value primarily through product design. However, a major car manufacturer was interested in delivering value in addition to product design which would broaden their customer base and increase sales to more price- and time-constrained consumers. But what do consumers value and what product/service concepts create that value?…

Case Study

Small Car Market Segmentation

A leading auto manufacturer

A major auto manufacturer was interested in segmenting the small car market in order to target key segments for two new vehicle models. RSG worked with the client to develop an online survey to understand the attitudes and preferences of qualifying small car purchase intenders. We used latent class modeling to segment the market (a…

Case Study

California Vehicle Survey and Vehicle Choice Forecast

California Energy Commission (CEC)

To reduce both petroleum dependence and the social cost of transportation in the state, California has advocated a strategy of promoting alternative fuels and alternative fuel vehicles. The California Energy Commission (CEC) developed a model called DynaSim to predict the potential demand for alternative fuel vehicles and to forecast future transportation energy consumption in California…